Case Study - Increase conversions and enhance customer retention
Betika is an online gaming firm based in Nairobi, Kenya with operations in Kenya, Tanzania, Ethiopia, DRC, Ghana, Nigeria, Mozambique, Zambia and Malawi.
- Client
- Betika
- Year
- Service
- Advertisment
Overview
Increase conversions and enhance customer retention by running a series of tailored programmatic campaigns.
Regions covered: Kenya, Ethiopia, DRC, Ghana, Mozambique, Zambia and Tanzania.
500% Return on Advertising spend (ROA) achieved across these markets.
Results
- Impressions
- 500M+
- Link Clicks
- 3M+
- Video Views
- 72,102
- Cost Per Click
- $0.009
- Click through rate
- $0.59
- Cost Per Thousand
- $1.00