Case Study - Increase brand awareness
Nivea is a German personal care brand that specializes in skin and body care.
- Client
- Nivea
- Year
- Service
- Advertisment
Overview
Nivea was looking to grow brand awareness across YouTube, by driving viewers to their website.
The campaign was activated on YouTube when contextually relevant moments appeared such as Nivea’s own logo, competitor’s logo, or related objects, brands, faces, and interests.
The KPI was to achieve high completed views & a high CTR.
Results
- Advertisment
- Impressions
- 152M+
- Link Clicks
- 900K+
- Cost Per Click
- $0.006
- Click through rate
- 0.65%
- Cost Per Thousand
- $0.05